MadFish Armory
The counter, the range, the website.
Built by enthusiasts, run by experts.
We are ecommerce experts and firearm enthusiasts who have helped dozens of merchants run their shop better. Every tool works on its own or as one connected system, built on deep BigCommerce and Flxpoint integration.
4
Tools, one connected system
30+
Years in ecommerce
Dozens
Firearm merchants helped
1
Team that answers the phone
One system, four jobs
Everything your business runs on, built to know each other.
Every shop runs some mix of these four jobs. MadFish Armory handles each one on its own, or all of them together as a single system, tied to the same BigCommerce store and deep Flxpoint integration, so nothing has to be kept in sync by hand.
The range
Run the range, not the software.
Booking, digital waivers, the live floor, memberships and rentals in one system your front desk can actually run.
The counter
The point of sale built for gun stores.
Register, electronic bound book, Form 4473 workflow and receiving, tied directly into your BigCommerce catalog.
The website
The site the big guys have.
Fixed price, fully customized BigCommerce storefronts, designed and delivered by a team that has done this for decades.
The catalog
Your listings, categorized and found.
The gun.deals connection, AI product categorization and firearm SEO that keep a big catalog easy to shop and easy to find.
Why MadFish Armory exists
We spent years building storefronts for this industry before we built the rest.
MadFish Solutions has built BigCommerce stores for firearms retailers for more than thirty years. Along the way we kept meeting the same problem: the website was treated as the newest system in the shop, while the counter, the range and the catalog ran on whatever software got there first, none of it talking to the others.
The store you already run should be the center of the business, not a feature added on afterward. So we built the counter, the range and the catalog tools to share the same data as the storefront from day one, under one roof, supported by one small team that already knows this industry.
Isolated by design
Every dealer on Iron Register runs on their own server with their own database and encryption keys. No shared tenant tables, ever.
Your BigCommerce store
Get started
Tell us where it hurts. We will point you at the right tool.
Whether you need the counter, the range, the website or all three, one conversation is enough to see where MadFish Armory fits your shop.